Privacy Policy

Last updated: September 3, 2025

Deeprank AI ("we," "our," or "us") provides AI visibility optimization services. This Privacy Policy explains how we collect, use, and protect your information when you use our services.

1. Information We Collect

Website Analysis Data

  • URLs submitted for analysis - Website addresses you provide for AI visibility analysis
  • Publicly available content - Content, metadata, and technical information from submitted websites
  • Analysis results - AI visibility scores, recommendations, and optimization suggestions
  • Query performance data - How your websites perform in AI search responses

Account Information

  • Email address - Required for account creation and service communications
  • Profile information - Name, company information (optional)
  • Usage data - Service usage patterns, feature interactions, and performance metrics

Technical Data

  • Log data - IP addresses, browser information, access times
  • Cookies - Session management and user preferences
  • Device information - Browser type, operating system, device identifiers

2. How We Use Your Information

Service Provision

  • Analyze websites for AI visibility optimization
  • Generate recommendations and optimization strategies
  • Track query performance and competitor analysis
  • Provide exports, reports, and historical data

Service Improvement

  • Enhance product features and accuracy
  • Troubleshoot technical issues
  • Develop new optimization capabilities
  • Conduct research and analytics (anonymized)

Communication

  • Send service updates and important notices
  • Respond to support requests
  • Provide educational content (with consent)

3. Legal Basis for Processing (GDPR)

  • Contract Performance - Processing necessary to provide our services
  • Legitimate Interest - Service improvement and security measures
  • Consent - Marketing communications and optional features
  • Legal Obligation - Compliance with applicable laws

4. Data Sharing and Third Parties

We do not sell personal information. We may share data with:

  • Service Providers - Cloud hosting, analytics, and support services
  • AI Services - OpenAI for content analysis (data processed per their terms)
  • Legal Requirements - When required by law or to protect rights

5. Data Retention

  • Active accounts - Data retained while account is active
  • Inactive accounts - Data deleted after 24 months of inactivity
  • Analysis results - Retained until account deletion or user request
  • Legal requirements - Some data retained for compliance obligations

6. Security Measures

  • Encryption - HTTPS/TLS for data transmission
  • Access Control - Role-based access with authentication
  • Environment Security - Isolated systems and least-privilege access
  • Monitoring - Security monitoring and incident response procedures
  • Rate Limiting - Abuse protection and system security

7. Your Rights

All Users

  • Access - Request a copy of your personal data
  • Correction - Update or correct inaccurate information
  • Deletion - Request complete account and data deletion
  • Portability - Export your data in standard formats

EU/UK Users (GDPR)

  • Restrict Processing - Limit how we process your data
  • Object to Processing - Object to processing based on legitimate interest
  • Withdraw Consent - Withdraw consent for optional processing
  • Supervisory Authority - File complaints with data protection authorities

California Users (CCPA)

  • Know - Information about personal data collection and use
  • Delete - Request deletion of personal information
  • Opt-Out - Opt out of sale of personal information (we don't sell data)
  • Non-Discrimination - Equal service regardless of privacy choices

8. Website Analysis Practices

Our analysis follows responsible practices:

  • Public Data Only - We analyze only publicly available information
  • No Authentication - We don't attempt to access private or protected areas
  • Robots.txt Compliance - We respect crawling preferences where applicable
  • Rate Limiting - We limit request frequency to prevent server overload
  • Fair Use - Analysis for informational and optimization purposes

9. International Transfers

Your data may be transferred to and processed in countries other than your own. We ensure adequate protection through standard contractual clauses and approved frameworks.

10. Children's Privacy

Our services are not intended for children under 13 (or applicable local age). We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email or prominent notice in our service.

12. Contact Us

For privacy-related questions or requests:

  • Email: hello@deeprank.ai
  • Data Protection Officer: hello@deeprank.ai
  • Legal: hello@deeprank.ai

13. Compliance Certifications

  • GDPR compliant data processing procedures
  • CCPA compliant privacy practices
  • SOC 2 security standards (in progress)
  • Regular security audits and assessments