DeepSeeker: AI Search Visibility Guide
DeepSeeker tests how AI systems like ChatGPT and Perplexity mention or recommend your site. Automated testing tracks whether and where you appear, analyzes competitors, and supports visibility improvement. Aligned with deeprank.org (selection over ranking).
STARTER+ Feature
DeepSeeker is available for STARTER ($45/month), GROWTH ($165/month), and AGENCY ($399+/month, custom pricing). STARTER includes manual checks and prompt limits, while GROWTH and AGENCY add higher limits and automated weekly checks.
đ Why DeepSeeker Matters
The AI Search Revolution
- AI assistants increasingly influence buyer discovery
- AI systems often provide synthesized answers, not link lists
- Only mentioned sites get traffic
- Position #1 gets 70%+ of attention
DeepSeeker Advantage
- Fully automated testing (no manual copying)
- Real-time web search integration
- Track ranking improvements over time
- Compare with competitor performance
- Get optimization insights
đ¯ What is DeepSeeker?
DeepSeeker is your automated AI search visibility monitoring system. It automatically tests how AI assistants (ChatGPT and Perplexity) respond to strategic search queries about your business using real-time web search, tracks your mention rate, ranking position, analyzes competitors, and provides actionable insights for improvement.
How It Works
Smart Query Generation
AI analyzes your domain and generates 3-5 strategic search queries that potential customers would use to find businesses like yours.
Automated AI Assistant Testing
Each query is automatically tested against ChatGPT (GPT-4o with web search) and Perplexity (Sonar API) using real-time web search. No manual copying needed - fully automated.
Competitor Analysis
Automatically identifies and tracks competitors, comparing their AI visibility against yours for each query.
Performance Tracking
Results are aggregated into comprehensive scores with detailed insights on mention rate, position, and optimization opportunities.
đ Advanced Scoring System
Comprehensive Scoring Metrics
AI Visibility Score (0-100%)
Overall visibility across AI platforms:
- Mention frequency across queries
- Average ranking position
- Platform coverage (ChatGPT, Perplexity)
- Query success rate
Content Quality Score (0-100%)
Content effectiveness for AI:
- âĸ Answer comprehensiveness
- âĸ Semantic relevance
- âĸ Authority signals
- âĸ Information structure
Brand Authority Score (0-100%)
Brand recognition and trust:
- âĸ Direct brand mentions
- âĸ Citation frequency
- âĸ Trust indicators
- âĸ Market leadership signals
Overall Score (0-100%)
Weighted combination:
- âĸ 40% AI Visibility
- âĸ 30% Content Quality
- âĸ 30% Brand Authority
- âĸ Competitive positioning bonus
đ Competitor Analysis Features
Automatic Competitor Discovery
DeepSeeker uses advanced AI and domain intelligence to automatically identify your competitors:
How Competitor Discovery Works
AI Analysis
AI analyzes your website to understand your business type, services, and target market.
Industry Research
Searches for businesses in your category and geographic market (if applicable).
Domain Intelligence
Leverages shared domain knowledge from previous analyses to identify known competitors.
Validation
Cross-references with AI search results to confirm competitive relationships.
Competitor Tracking Dashboard
| Metric | Your Site | Competitor | Comparison |
|---|---|---|---|
| Overall Visibility | 75% | 82% | -7% |
| ChatGPT Mentions | 8/10 queries | 7/10 queries | +1 |
| Average Position | 2.3 | 1.8 | -0.5 |
| Head-to-Head Wins | 4 queries | 6 queries | -2 |
Competitive Intelligence Features
đ Head-to-Head Analysis
- Query-by-query competitor comparison
- Win/loss tracking for each search term
- Position differential analysis
- Mention quality comparison
đ¯ Gap Analysis
- Identify queries where competitors rank but you don't
- Content opportunity discovery
- Strategic weakness identification
- Optimization priority recommendations
đ Trend Tracking
- Historical competitor performance
- Market share evolution
- Emerging competitor detection
- Competitive position changes
đ Alerts & Monitoring
- Competitor ranking changes
- New competitor emergence
- Significant visibility shifts
- Market disruption warnings
đ§ Domain Intelligence System
DeepSeeker leverages a sophisticated domain intelligence system that learns and improves over time:
Shared Knowledge Benefits
Cross-User Learning
When multiple users analyze the same domain, the system becomes more accurate at identifying business type and competitors.
Industry Classification
Automatic categorization into industry verticals for better competitor matching and query generation.
Confidence Scoring
Each domain analysis increases confidence scores, improving accuracy of future analyses.
Competitor Validation
Competitive relationships are validated across multiple analyses, ensuring accuracy.
đ Query Generation & Management
AI-Powered Query Generation
DeepSeeker generates strategic queries based on multiple factors:
Query Generation Process
Business Analysis
Understand services, products, and value propositions
Category Detection
Identify industry vertical and business model
Intent Mapping
Create queries for different search intents
Fit-Oriented Query Design
Include practical user intents and selection scenarios
Question Formation
Create natural language questions users would ask
Validation
Ensure queries are relevant and testable
Query Categories & Examples
đ Informational Queries
Educational searches about your industry:
- "What is [your service type]?"
- "How does [your solution] work?"
- "Benefits of [your product category]"
đ° Commercial Queries
Purchase-intent searches:
- "Best [product] for [use case]"
- "[Service] pricing comparison"
- "Top [category] providers 2024"
âī¸ Comparison Queries
Competitive evaluation searches:
- "[Your brand] vs [competitor]"
- "[Solution A] alternatives"
- "Which [product type] is best"
đ ī¸ Problem-Solving Queries
Solution-seeking searches:
- "How to [solve problem]"
- "Tools for [specific task]"
- "[Industry] solutions for [challenge]"
Custom Query Management
Beyond AI-generated queries, you have full control:
- Add Custom Queries: Test specific searches relevant to your business goals
- Edit Existing Queries: Refine AI-generated queries for better targeting
- Delete Queries: Remove irrelevant or underperforming queries
- Bulk Operations: Run checks across all queries simultaneously
- Query Performance: Track success rate and optimization opportunities per query
đ Getting Started with DeepSeeker
Step 1: Add Your Domain
- Navigate to the DeepSeeker Dashboard
- Click the "Add Domain" button
- Enter your website URL (e.g., yoursite.com or https://yoursite.com)
- Click "Add Domain"
⨠AI Magic: DeepSeeker automatically analyzes your website, identifies competitors, and generates 3-5 strategic search queries based on your business type, industry, and target audience.
Step 2: Review Generated Queries & Competitors
After domain analysis, you'll see:
Generated Queries
- âĸ 3-5 strategic queries covering different search intents
- âĸ Option to add, edit, or remove queries
- âĸ Category labels for each query type
Identified Competitors
- âĸ Automatically discovered competitors in your space
- âĸ Option to add custom competitors
- âĸ Toggle competitor tracking on/off
Step 3: Run AI Visibility Checks
- Review and customize queries if needed
- Select competitors to track (optional)
- Click "Test AI Visibility" to run the analysis
- Watch real-time progress as AI assistants are queried
- Review comprehensive results with scores and insights
Step 4: Analyze Your Results
Each ranking check provides detailed information:
Results Dashboard Components
Your Performance
- Mention Status: Yes/No for each platform
- Position: Ranking (1st, 2nd, 3rd, etc.)
- Quote: Exact mention context
- Full Response: Complete AI answer
Competitor Performance
- Side-by-side comparison: Your vs competitor positions
- Win/Loss tracking: Who ranks higher per query
- Mention quality: How prominently featured
- Competitive gaps: Where they win, you don't
đ Historical Tracking & Trends
DeepSeeker maintains comprehensive historical data for trend analysis:
đ Trend Analytics Features
Portfolio Overview
- âĸ Multi-domain tracking dashboard
- âĸ Aggregate visibility scores
- âĸ Portfolio-wide trends
- âĸ Best/worst performers
Time-Series Analysis
- âĸ Daily/weekly/monthly trends
- âĸ Visibility score evolution
- âĸ Position changes over time
- âĸ Seasonal patterns detection
Query Performance
- âĸ Individual query tracking
- âĸ Success rate trends
- âĸ Position improvements
- âĸ Query effectiveness scoring
Competitive Trends
- âĸ Market share changes
- âĸ Competitor rise/fall patterns
- âĸ New entrant detection
- âĸ Competitive gap analysis
đĄ Optimization Strategies
Improving AI Visibility
đ¯ Content Authority
- Create comprehensive, authoritative content
- Include detailed FAQ sections
- Add expert insights and data
- Build topical authority in your niche
đī¸ Technical Optimization
- Implement structured data markup
- Optimize for featured snippets
- Ensure mobile-first indexing
- Improve site speed and accessibility
đ¤ Trust Signals
- Display clear contact information
- Add customer testimonials
- Include business certifications
- Strengthen verifiable trust signals and evidence
Query-Specific Optimization
Tailor your content strategy based on query performance:
| Query Type | Optimization Focus | Content Strategy |
|---|---|---|
| Informational | Educational Authority | How-to guides, comprehensive explanations |
| Commercial | Product Comparison | Feature comparisons, pricing transparency |
| Transactional | Conversion Optimization | Clear CTAs, trust signals, reviews |
| Navigational | Brand Authority | Brand consistency, official channels |
đ Best Practices & Workflows
Monthly Monitoring Routine
- Week 1: Run comprehensive ranking checks
- Check all domains and queries
- Document current AI Visibility Scores
- Identify underperforming queries
- Analyze competitor movements
- Week 2: Optimization implementation
- Focus on low-performing queries
- Implement content improvements
- Update FAQ sections and technical elements
- Address competitive gaps
- Week 3: Content expansion
- Create new content targeting weak areas
- Add queries for new products/services
- Build topical authority
- Strengthen competitor differentiation
- Week 4: Analysis and planning
- Re-run ranking checks to measure improvements
- Compare with previous month's results
- Plan next month's optimization priorities
- Adjust competitive strategy
Competitive Intelligence Workflow
- Add Competitor Domains: Monitor 3-5 key competitors
- Use Shared Queries: Test same queries across all domains
- Identify Gaps: Find queries where competitors rank but you don't
- Content Opportunities: Create better content for competitor-dominated queries
- Position Defense: Strengthen content where you currently lead
- Track Progress: Monitor competitive position changes over time
đ§ Advanced Features & Tips
đĒ Power User Features
Export Capabilities
- âĸ CSV export for spreadsheet analysis
- âĸ JSON data for API integration
- âĸ PDF reports for stakeholders
- âĸ Historical data downloads
Bulk Operations
- âĸ Test multiple domains simultaneously
- âĸ Bulk query management
- âĸ Mass competitor addition
- âĸ Batch report generation
đ Troubleshooting Common Issues
â "Domain Not Mentioned"
Your website doesn't appear in AI responses for tested queries.
Solutions:
- Run an AI Readiness Audit to identify optimization opportunities
- Create more comprehensive content for those query topics
- Add FAQ sections addressing the specific questions
- Improve your domain's overall authority and trust signals
â ī¸ "Low Position Rankings"
Your domain is mentioned but in lower positions (3rd, 4th, 5th).
Solutions:
- Enhance content depth and comprehensiveness
- Add more specific, detailed information
- Include customer testimonials and case studies
- Improve your unique value proposition clarity
âšī¸ "Inconsistent Results"
Your domain appears for some queries but not others.
Solutions:
- Analyze which query types perform best
- Create more content for underperforming categories
- Ensure topical authority across all business areas
- Add custom queries to test specific weak spots
đ Plan Features
⥠DeepSeeker GROWTH ($165/month)
Core Features
- â Up to 3 businesses
- â 12 prompts per business
- â AI-powered query generation
- â Automated weekly checks
- â 25 manual checks/day (shared)
Advanced Capabilities
- â Competitor analysis & tracking
- â Historical trend data
- â Domain intelligence system
- â Weekly snapshots
Usage Limits: GROWTH includes higher DeepSeeker limits than STARTER, including 12 prompts per business and 25 manual checks/day (shared), plus automated weekly checks.
đĸ DeepSeeker AGENCY (Custom pricing, starting at $399/month)
Core Features
- â Unlimited businesses
- â 100+ prompts
- â AI-powered query generation
- â Automated weekly checks
- â 35 manual checks/day
Advanced Capabilities
- â Advanced competitor analysis
- â Historical trend data
- â Domain intelligence system
- â Weekly snapshots
- â Priority support
Agency Benefits: Unlimited businesses, high DeepSeeker prompt capacity (100+), 35 manual checks/day, and priority support for large organizations.
Contact Sales for Agencyđ Advanced Tips for Power Users
đĒ Pro Strategies
Query Optimization
- Test variations of high-performing queries
- Include local and industry-specific terms
- Test both broad and niche query types
- Monitor seasonal query performance
Competitive Intelligence
- Create "spy" queries targeting competitor strengths
- Monitor new market entrants
- Track industry leader positioning changes
- Identify content gap opportunities
Related Resources
Everything you need to master AI search.
Audits & Strategy
Content
đ¯ Ready to Master AI Search Visibility?
Start tracking your AI search visibility today. Most users see their first mentions within 2-4 weeks of optimization.