Schema & JSON-LD Reference

Structured data helps AI systems interpret identity, offerings, and relationships with less ambiguity.

Recommended Baseline

  • Organization schema for business identity
  • Service/Product schema where applicable
  • FAQPage schema for key fit/exclusion clarifications
  • Consistent names, URLs, and contact details across all schema blocks

Minimal Organization JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Company",
  "url": "https://example.com",
  "description": "Clear business description",
  "sameAs": ["https://linkedin.com/company/example"]
}

Validation Checklist

  • JSON parses without errors
  • Schema types match actual page intent
  • No conflicting entity names/URLs across pages
  • Re-run audit after deployment