Schema & JSON-LD Reference
Structured data helps AI systems interpret identity, offerings, and relationships with less ambiguity.
Recommended Baseline
- Organization schema for business identity
- Service/Product schema where applicable
- FAQPage schema for key fit/exclusion clarifications
- Consistent names, URLs, and contact details across all schema blocks
Minimal Organization JSON-LD Example
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Example Company",
"url": "https://example.com",
"description": "Clear business description",
"sameAs": ["https://linkedin.com/company/example"]
}Validation Checklist
- JSON parses without errors
- Schema types match actual page intent
- No conflicting entity names/URLs across pages
- Re-run audit after deployment