AI Snapshots
Capture and compare how AI systems understand your business at different points in time.
What are AI Snapshots?
An AI Snapshot is an immutable record of how an AI system (like ChatGPT or Perplexity) explains your business at a specific moment in time. By capturing snapshots periodically, you can track how AI's understanding of your business evolves.
Key Principle: Snapshots are never modified or deleted. Each snapshot preserves the exact AI response, creating a reliable audit trail for tracking alignment changes.
The 6 Snapshot Questions
Each snapshot captures AI responses to these standardized questions:
"What does this company do?"
"What products or services does [company] offer?"
"Who is [company] best suited for?"
"Is [company] a good option for [primary_service]?"
"What differentiates [company] from competitors?"
"Are there any indicators of credibility or trust for [company]?"
Comparing Snapshots
6-Dimension Analysis
When you compare two snapshots, Deeprank analyzes changes across 6 dimensions:
How clearly AI explains what you do
How well AI describes your services
How accurately AI identifies your audience
How well AI highlights what makes you unique
How confidently AI recommends you
How well AI conveys your trustworthiness
Comparison Language Rules
Snapshot comparisons use purely descriptive language—never evaluative.
❌ We Never Say:
- • "Better" or "worse"
- • "Improved" or "declined"
- • "Because of" (causality)
- • Promotional adjectives
✓ We Say:
- • "Now includes" or "no longer mentions"
- • "Previously described as... now as..."
- • "Added" or "removed"
- • Factual observations only
When to Capture Snapshots
Regular Intervals
Capture weekly or monthly snapshots to track gradual changes in AI understanding.
After Major Content Updates
Capture after publishing new content, updating your website, or changing your DSP.
Before & After Campaigns
Capture before and after PR campaigns, product launches, or rebranding efforts.